Jordan is a Las Vegas native and founder of Rotate, a buy, sell, and upcycle concept designed to keep clothing in circulation. After starting as a fashion influencer driven by fast fashion and microtrends, she began questioning the volume of consumption required to keep up—and where those clothes ultimately end up.
That shift led her to launch Rotate, which has already diverted over 500 pounds of clothing from landfills. Her work now focuses on helping people move away from impulse buying, reconnect with their personal style, and extend the life of what they own. She is currently developing a concept store aimed at making upcycling and textile recycling more accessible, with a long-term vision of building a full-scale recycling operation.
